privacybench
Self-declared data App Store privacy labels are self-declarations made by each app's developer. They are not verified by Apple, and they are not verified by this site. A high score means an app declares collecting a lot — not that it was caught doing anything.

iOS privacy label · Photo & Video

Instagram

Instagram, Inc.

Privacy score 34.7/ 100 Grade C Moderate declared collection.

The label at a glance

Instagram declares 14 of Apple's 16 data types, for 6 purposes. 3 are used to track you across other companies' apps and websites.

  • Used to track you 3
  • Linked to you 11
  • Not linked to you 0
  • Not declared 2

Each type is counted once, under the most sensitive group it's declared in.

Against other Photo & Video apps

99%of Photo & Video apps declare less
#6of 799, most declared first
6.1category average score
43%of the category declares tracking

Score over time

0.050.0100.0 07 Sep: 34.7 score08 Sep: 34.7 score21 Sep: 34.7 score21 Sep: 34.7 score21 Sep: 34.7 score22 Sep: 34.7 score22 Sep: 34.7 score 07 Sep 22 Sep

No label changes since we started tracking it, first seen 07 Sep 2026.

In the full report

  • All 14 data types, each with its group and purpose, down to Apple's finer detail (precise vs coarse location, device vs user ID)
  • How it compares, type by type, with every other Photo & Video app
  • Label changes, what was added or removed and when
  • App Store listing data: privacy policy link, background location, in-app purchases, accessibility, release cadence

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Photo & Video apps that declare less

The most-rated apps in the category with a lower score.

Embed this score

Privacy score badge for Instagram

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Scores come from the developer's own App Store privacy label, weighted by one published formula. A higher score means the app says it collects more.